Established in 2010, thisisneverthat is a contemporary brand known for its minimalist aesthetic and urban-inspired designs. Influenced by the 90s subculture of Seoul which is infused with Japanese and American influences, the South Korean label has developed a cult following among Korea’s K-pop, rap and art scenes and street style icons.

• Regular Fit
• CVC (No fleece)
• Normal wash
• Print on chest and back
• #5 Vislon zipper
• Polyester 65%, Cotton 35